BANGALORE, INDIA – 26 November 2013 – Rackspace® Hosting, the open cloud company, has been selected by online Indian ethnic wear store Cbazaar to host and support its online sales backbone using the Rackspace Hybrid Cloud.
With Rackspace Hybrid Cloud, Cbazaar has elevated its e-commerce portal to position it for further growth and expansion. The firm operates sales channels in over 130 countries with a clothing collection including over 20,000 exquisite Indian designs and styles. Building for a new era of growth with open integration, Cbazaar has been able to connect its structured query language (SQL) database inside its new Rackspace Hybrid Cloud model.
“As an online retailer, it’s imperative that our customers are able to access our website at all times, especially during seasonal sale periods where we see traffic surge. For every minute we experience downtime, our bottom line is impacted,” said Hitesh Haran, AVP – IT, Cbazaar.com. “We are an innovative retail leader always looking for ways to be agile in our business model in the face of stiff competition. We needed a trusted partner with a global reputation for quality, guaranteed uptime and a breadth of service and we found this in Rackspace. With Rackspace’s hybrid cloud, we can combine public cloud, private cloud and dedicated bare metal computing to combine and tailor our services to create the best fit for our applications.”
Rackspace’s Hybrid Cloud offering now allows Cbazaar to connect a dedicated hosting environment to a public cloud environment. To support Cbazaar’s need for risk management, Rackspace implemented round the clock monitoring and a managed back-up system. Haran added, “We have improved our performance while subsequently reducing costs, as we now only pay for the services consumed. In addition, because of Rackspace’s around the clock Fanatical Support®, we can consistently offer a first class online shopping experience to our customers.”
Since the Rackspace public cloud is built on the open-source OpenStack® framework, Rackspace is able to provide highly customized environments, providing the scalability that customers need to quickly and effectively deliver a great customer experience during high-traffic times.
“We are delighted to be working with a cutting edge online retailing business like Cbazaar and supporting the firm on its road to greater cloud-based retail success,” said Ajit Melarkode, managing director of Rackspace Asia Pacific. “Cbazaar has shown foresight by positioning itself for rapid deployment of new features across its e-commerce portal with Rackspace Hybrid Cloud.”
About Rackspace Hosting
Rackspace® (NYSE: RAX) is the open cloud company and founder of OpenStack, the standard open-source operating system for cloud computing. Headquartered in San Antonio, Rackspace delivers its renowned Fanatical Support® to more than 200,000 business customers, from data centers on four continents. Rackspace is a leading provider of hybrid clouds, which enable businesses to run their workloads where they run most effectively — whether on the public cloud, a private cloud, dedicated servers, or a combination of these platforms. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company, and is featured on Fortune’s list of 100 Best Companies to Work For. For more information, visit www.rackspace.co.uk.
This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning expected development, performance or market acceptance associated with the Rackspace’s hybrid cloud solutions, federated cloud services or other associated products and services; anticipated operational and financial benefits from Rackspace’s hybrid cloud solutions, federated cloud services or other associated products and services; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include including the possibility that expected benefits from the Rackspace cloud network program or the products and services offered through the Rackspace cloud network program may not materialize because the products or services are not generally accepted in the marketplace, which could occur due to certain factors including (i) a failure to market the products or services cost effectively, differentiate the products and services from competitive products and services or communicate differentiations effectively, (ii) the reliability, quality or compatibility associated with the products or services, (iii) changes in technology which adversely affect the benefits of the product, (iv) slowdowns in the general economy or technology industry that impact consumer spending habits, (v) internal strategy decisions that impact the platform, products and services, and (vi) and other risks that are described in Rackspace Hosting’s Form 10-Q for the year ended March 31, 2012, filed with the SEC on May 9, 2013. Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.