What You Missed at This Year’s Google Cloud Next

(Google Photo)

The Google Cloud Next ’18 conference in San Francisco went off with a bang, with 25,000 registrants, thousands of Googlers, plus even more streaming live, all learning how to advance their business using Google products and the power of the cloud.

The overarching takeaway? Google is moving aggressively to add features and functionality to attract the enterprise.

The company continues to invest in support for hybrid clouds by eliminating barriers for customers moving workloads between on-premise and the cloud. It’s doing so through improved developer experiences and tooling that eliminates the need for costly devops investments. Google is also innovating with big data, Internet of Things and machine learning releases. And it’s preparing to disrupt the enterprise IT business landscape — just like it’s done in education — with enhancements to its Gsuite, Chrome and Chromebook products.

In addition, Google enhanced Cloud Build so it can be easily configured it to point to Github or Google Cloud Repositories and automatically build containers, run your tests, and deploy to production with a simple git push.

Rackspace has been helping customers manage workloads on-premise and across leading public and private clouds for years; we became the first premier managed services partner for GCP in 2017. We’re thrilled to see all the innovation and tooling happening to support customer needs in this space.

In particular, Kubernetes container orchestration technology continued to grab headlines, as Google announced that its Kubernetes Engine, or GKE, will soon be available in customers’ own data centers. Currently in alpha, GKE aims to give enterprises a consistent way to manage their application infrastructure in-house and in the public cloud. The on-premises service will feel like simply another availability zone on a user dashboard. Users will be able to monitor and manage their dashboard using the same tools as the rest of their cloud environment. Google also released Istio and the Kubernetes KNative plugin, giving customers more control, management and monitoring capabilities over their microservices — regardless of where they’re hosted.

Disruption continues in the big data/machine learning/IoT space, with Google launching several innovations to disrupt the market such as:

  • BigQueryML which enables analysts familiar with SQL the ability to utilize popular machine learning capabilities with a simple set of SQL language extensions to perform predictive analytics like forecasting sales and customer segmentation
  • Edge TPU hardware designed for low cost, low power, and efficient performance to enable inference at the edge. This hardware will enable a growing number of industrial use cases such as predictive maintenance, anomaly detection, machine vision, robotics, voice recognition and more

Some additional takeaways from the conference:

  • Usability and security improvements have been added to G Suite to enhance enterprise appeal.
  • Chrome enhancements earlier this year to bring support for Progressive Web Apps and password-less login enabling enterprise desktop user experiences through a web browser.
  • Linux container support for Chromebooks started this year (currently in dev channel).
  • Enhanced enterprise systems with the introduction of Cloud Search, which enables indexation of an enterprise’s documents, and uses machine learning to surface relevant results. Users can look into documents, images, etc., to become more productive.

Rackspace also shared our latest innovations as part of our deepening relationship with Google Cloud Platform: the launch of our new Customer Reliability Engineering program and Managed Security Services for GCP.

Customer Reliability Engineering offers a way for companies to pinpoint which applications matter most from a business perspective and then systematically measure and improve upon that. With RMS and compliance assistance, we’re helping to ensure their data, applications and infrastructure are protected every step of the way. These offerings, paired with Rackspace and Google Cloud’s combined technical expertise, will make these applications more reliable and secure, and ultimately help drive greater business value.

As a part of Google’s Analyst Day, Rackspace Vice President of Managed Services for GCP Patrick Lee, fourth from left, participated in an ecosystem partner panel alongside leaders from PWC, Deloitte, Accenture and SAP.

“Navigating the complexities of a digital transformation and understanding the impact it has on a business is challenging,” said Patrick Lee, Rackspace vice president of managed services for GCP, “so we’re focused on being the trusted advisor for customers to help guide them through each phase of this journey.”

Is Google your destination? As the first premier managed services partner for Google Cloud Platform, our cloud experts can help you get the most out of your investment. Experience the agility, flexibility and scalability the cloud offers — without it becoming your core business.

Mikala joined Rackspace’s Communications team in 2018 as a Public Relations Manager. She is responsible for driving PR strategy and execution for Rackspace Security, our channel partner program, industry verticals, including healthcare, financial services and government, plus culture and community programs, such as Rack Gives Back, Diversity and Inclusion and more. Most recently, Mikala served as an account supervisor for anthonyBarnum Public Relations, an Austin-area agency, where her client roster included several tech firms. She graduated with a bachelor’s degree in Art History & Philosophy from St. Edward’s University in Austin, and had the good fortune to study abroad in Florence and Madrid while in college. An avid dog and art-lover, travel is her passion — some of Mikala’s favorite spots around the world include Florence, Cinque Terra, San Sebastian, Sitges, Santorini, Prague, Porto, Paris and Jamaica.


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